If you are into social media marketing, you will understand the effort it takes to curate a viral post. Well, a social media marketing resume is nothing less than a post that gets only one chance to go viral. According to Qureos, recruiters spend less than 8 seconds going through a resume. So, how do you present it to the employer in the right way? Let’s get hired!
How Should Your Social Media Marketing Resume Be?
A typical breakdown will look something like:
- Resume header with links to professional/personal profiles
- Short professional summary
- Experience section
- Section to highlight prominent projects
- Skills section
- Certifications
Social Media Marketing Resume Helping Tips
Show them how well you can write through a professional summary: How you present your own story forms the narrative of how well you will be able to curate social media content. Therefore, the summary section is your chance to shine! The best approach is to keep it concise but make it appealing in an exciting way.
Example 1: I am a social media marketer with experience in posting on various platforms. I’ve worked with some brands to help them grow online. Looking for a role where I can use my social media skills.
Example 2: Strategic and creative social media marketer with 5+ years of experience driving brand engagement and follower growth by 200%+ across Instagram, Twitter, and LinkedIn. Known for launching data-backed campaigns that boost engagement and building communities that turn followers into loyal customers.
See for yourself! Which one will you choose?
Focus on highlighting results when talking about experience: It is very important to show that you can get results. Key Performance Indicators (KPIs) relevant to your past experience as a social media manager can set you apart from other candidates.
Some KPIs you can highlight are:
- Impression increase
- Follower count
- Audience engagement metrics
- Increase in company’s revenue
There is a benefit to using reverse-chronological layout for listed experience: Reverse-chronological layout is best if you have years of formal work experience. That’s because it will get your work the limelight it needs to highlight the best accomplishments. Hybrid layout is more suitable for applications with minimal work experience who need to showcase their skills instead.
Make sure your formatting is error-free: ATS and recruiters have to go through hundreds of resumes. One thing they won’t have time for is a poorly-formatted resume. In fact, 98% of Fortune 500 companies use ATS software to scrutinize a resume (Resume.io). You must be able to pass this test!
It’s important to create a social media manager resume that is ATS-friendly. Moreover, a one-page resume with simple words and sufficient graphics to shed light on your skills will make the resume more effective. Bullet points are also a good approach to emphasize on skills, achievements, and key terms. Lastly, you must review the final draft keenly.
Also read about Difference Between B2B SEO and B2C SEO
Show that you can work across departments and collaborate well with others: Effective cross-departmental collaboration ensures that a social media strategy not only aligns with brand messaging but also meets company-wide goals.
For instance, a social media manager who actively collaborates with the customer service team can craft responses that address FAQs and concerns, creating a smoother customer experience. Similarly, partnering with the sales department allows the social media team to understand and promote key sales initiatives, creating campaigns that directly drive revenue.
When creating your resume, showcase these collaborative experiences through concrete examples. Did you lead cross-functional meetings to align on campaign goals? Collaborate with product teams to develop launch strategies for new products? By emphasizing these experiences, you show potential employers that you’re not only adept in social media but also a strategic team player.
Is The Resume Header Really Important?
Let’s just say: If you are not using it the right way, you are letting go of a solid opportunity.
Resume header is an excellent section to add your professionals and personal social networking links. Chances are, employers find it anyways but including them prominently in the resume is a great way to start! Moreover, you can consider including key certifications in the header too.
Top Skills To Include In Your Social Media Marketing Resume
The specific skill set you should showcase in the resume depends on which role you are applying for. Expectations from a social media manager can be quite different than those for a social media internee.
Soft Skills:
- Team management and community management
- Strategy development
- Communication
- Crisis management
- Creative writing
Technical Skills
- Ad campaigns (Google, Facebook, LinkedIn, etc)
- Google Analytics
- Email marketing
- Photoshop and Canva design
- Buffer
- Zapier
How To Add Certifications on your Resume
Certifications can help make you stand out in the pool of applicants (as long as you have relevant ones to showcase).
The best part is that most certifications can be completed online for free. They establish that you have good knowledge around a particular skill/skill set. For example, some certifications that can help build a strong resume for a social media marketer are:
- Google Analytics Individual Qualification
- YouTube Certification
- Twitter Flight School Certification
Take-Home Message
Crafting an effective social media marketing resume is all about telling a story to your employer. Your resume should be a reflection of your ability to drive engagement, think strategically, and deliver measurable results.
Think of your resume as your own viral post; you only get one chance, so make it count!
Also read about How to Outsource Search Engine Optimization Project in 2024?
Frequently Asked Questions
Can I get hired as a social media specialist without work experience on the resume?
There is still a good chance that you can score the position of s social media manager without work experience given you have relevant certifications, a project to show off your skills, or social media presence that you can use to prove that you are, in fact, capable of handling the job responsibilities.
Is it compulsory to have “education section” on the social media specialist resume?
It depends on how relevant your educational background is. Someone with a masters in marketing or communication can make the information part of their resume but if the degree is irrelevant, the education section is not a necessity especially if you graduated years ago.
Fresh graduates should focus on highlighting what they have learned/accomplished in their academic years if they plan to include this section.
